Carlos Silva – Medium

Carlos Silva

How to Frame Your Story the IKEA Way

You don’t need to be a multi-million dollar corporation to do what IKEA does really well.

3 min readJan 13, 2022

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How to Frame Your Story the IKEA Way

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Carlos Silva

Use Your Stories for Good

Stories are our most persuasive instrument.

1 min readNov 19, 2021

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Use Your Stories for Good

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Carlos Silva

Crafting Your Relevance

When was the last time something caught your attention?

1 min readSep 27, 2021

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Crafting Your Relevance

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Carlos Silva

The Story You Tell Matters

Notice how Starbucks doesn’t start right away by telling us how good their coffee is and why their beans are better.

1 min readSep 9, 2021

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The Story You Tell Matters

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Carlos Silva

The Power of Storytelling as a Job Hunt Tool

Four tips to help you get noticed (and get ahead) in your career.

7 min readSep 7, 2021

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The Power of Storytelling as a Job Hunt Tool

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Carlos Silva

5 Ways To Tell A Better Brand Story

Telling your brand story is more about doing than telling.

2 min readAug 30, 2021

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Carlos Silva

Why People Pay and Why It Matters

Look it up in the dictionary and you’ll find that marketing is the activity that surrounds the transfer of goods, from consumer to buyer.

2 min readAug 13, 2021

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Why People Pay and Why It Matters

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Carlos Silva

20 Keys to a Brand Story

The story you tell is a choice. What story are you telling?

3 min readAug 9, 2021

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Carlos Silva

The Amplification of Small Differences

Every year in China 10 million high school students sit down for a two (sometimes three) day test that will make or break their future.

8 min readAug 4, 2021

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The Amplification of Small Differences

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Carlos Silva

The Most Powerful Person In The World — (According to Steve Jobs)

During the summer of 1994 while on a lunch break at his new company NeXT, Steve Jobs struck up a conversation with some of his team in the…

1 min readJul 27, 2021

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The Most Powerful Person In The World — (According to Steve Jobs)

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Carlos Silva

Carlos Silva

6 years ago I was homeless, unemployed, and signing divorce papers. Honing my storytelling skills, marketing, and remote work saved my life.

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