During the summer of 1994 while on a lunch break at his new company NeXT, Steve Jobs struck up a conversation with some of his team in the lunchroom about power.
Here’s what he told them.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come. Disney has a monopoly on the storyteller business. And you know what? I am tired of that bullshit, I am going to be the next storyteller!”
And he walked out with his bagel.
Of course, Steve went on to tell great stories at both Pixar and Apple, by nailing things that his competitors didn’t think to care about — like changing how it felt to unbox a product.
The exciting part for you and your ideas is that story doesn’t discriminate. You don’t need the biggest marketing budget to be able to tell a great true story.
You just need to decide that it’s what you want to do, then go do it.
How are you shaping the world that’s to come?