The Story Is Your Advantage

Whoever tells the best story, wins.

This is the whole truth, and it scares all kinds of people.

The best doesn’t always win.

It’s not enough to be bigger or better, and that frightens us because our understanding of the world comes from what we were taught at school.

The best students get the best scores, get places at the best universities, get the best jobs, have the best life.

That’s a myth.

Every day people succeed because they tell a better story. THIS is why “building in public” works.

Yes, it’s easier to sell features and benefits.

The facts.

Things we can easily explain.

A concrete advantage.

But anyone can make and sell a better product for cheaper than you can. There’s another genius across town writing equally elegant code.

Your job then is to build something great, but also to care enough to tell the best story you can.

People don’t buy your app, your code, your phone, your homemade cupcakes, your fresh flowers, your music, your computers, your front row seats, your hand-poured candles, your organic soap, your graphic design, your printing, or your coaching.

They buy the STORY. They buy how it makes them FEEL.

The story is your advantage.