Stories are our most persuasive instrument. The stories we tell can be powerful catalysts for change. But the stories that silence us are the most potent of all. The stories we choose to believe and believe in are the making of us. We can use our voices to raise the voices of those whose stories have been ignored. We can choose the narratives that survive and thrive. We can use stories for good.

When was the last time something caught your attention? In our increasingly noisy world, the things that captivate us for more than a few seconds are few and far between. We’ve become experts at shutting things out, at not paying attention to anything that isn’t relevant. In any market, we…

Notice how Starbucks doesn’t start right away by telling us how good their coffee is and why their beans are better. They start by telling a story about connection and belonging as they did back when the company began to expand in the ’90s. The facts are left for later. …

Today’s workforce is uber-competitive. It’s hard to stand out, and if you’re hunting for a job, you need strategies to appear more credible, authentic, and memorable. What’s the best approach? In his bestselling book, Brain Rules, molecular biologist John Medina shares an insight that explains why one job candidate’s application…

Telling your brand story is more about doing than telling. Here are five things you can do today to begin telling a better brand story: 1- Review and rewrite your about page. A great about page isn’t all about you. It should communicate how you can help or delight the reader…

Look it up in the dictionary and you’ll find that marketing is the activity that surrounds the transfer of goods, from consumer to buyer. This, for that. But we also pay with time, attention, and love. And even when we pay with money, it’s rarely a ‘this, for that’ transaction…

A brand story is more than a narrative. The story goes beyond the copy on a website, the text in a brochure, or the presentation used to pitch to investors. Your story isn’t just what you tell people. …

Every year in China 10 million high school students sit down for a two (sometimes three) day test that will make or break their future. The Gaokao is the single indicator that is used to determine who is going to get into a selective college and who isn’t. …

During the summer of 1994 while on a lunch break at his new company NeXT, Steve Jobs struck up a conversation with some of his team in the lunchroom about power. Here’s what he told them. “The most powerful person in the world is the storyteller. The storyteller sets the…