How to Frame Your Story the IKEA WayYou don’t need to be a multi-million dollar corporation to do what IKEA does really well.Jan 13, 20221Jan 13, 20221
Crafting Your RelevanceWhen was the last time something caught your attention?Sep 27, 2021Sep 27, 2021
The Story You Tell MattersNotice how Starbucks doesn’t start right away by telling us how good their coffee is and why their beans are better.Sep 9, 2021Sep 9, 2021
The Power of Storytelling as a Job Hunt ToolFour tips to help you get noticed (and get ahead) in your career.Sep 7, 20212Sep 7, 20212
5 Ways To Tell A Better Brand StoryTelling your brand story is more about doing than telling.Aug 30, 2021Aug 30, 2021
Why People Pay and Why It MattersLook it up in the dictionary and you’ll find that marketing is the activity that surrounds the transfer of goods, from consumer to buyer.Aug 13, 2021Aug 13, 2021
20 Keys to a Brand StoryThe story you tell is a choice. What story are you telling?Aug 9, 2021Aug 9, 2021
The Amplification of Small DifferencesEvery year in China 10 million high school students sit down for a two (sometimes three) day test that will make or break their future.Aug 4, 2021Aug 4, 2021
The Most Powerful Person In The World — (According to Steve Jobs)During the summer of 1994 while on a lunch break at his new company NeXT, Steve Jobs struck up a conversation with some of his team in the…Jul 27, 20211Jul 27, 20211
