Carlos SilvaHow to Frame Your Story the IKEA WayYou don’t need to be a multi-million dollar corporation to do what IKEA does really well.Jan 13, 20221Jan 13, 20221
Carlos SilvaUse Your Stories for GoodStories are our most persuasive instrument.Nov 19, 20211Nov 19, 20211
Carlos SilvaCrafting Your RelevanceWhen was the last time something caught your attention?Sep 27, 2021Sep 27, 2021
Carlos SilvaThe Story You Tell MattersNotice how Starbucks doesn’t start right away by telling us how good their coffee is and why their beans are better.Sep 9, 2021Sep 9, 2021
Carlos SilvaThe Power of Storytelling as a Job Hunt ToolFour tips to help you get noticed (and get ahead) in your career.Sep 7, 20212Sep 7, 20212
Carlos Silva5 Ways To Tell A Better Brand StoryTelling your brand story is more about doing than telling.Aug 30, 2021Aug 30, 2021
Carlos SilvaWhy People Pay and Why It MattersLook it up in the dictionary and you’ll find that marketing is the activity that surrounds the transfer of goods, from consumer to buyer.Aug 13, 2021Aug 13, 2021
Carlos Silva20 Keys to a Brand StoryThe story you tell is a choice. What story are you telling?Aug 9, 2021Aug 9, 2021
Carlos SilvaThe Amplification of Small DifferencesEvery year in China 10 million high school students sit down for a two (sometimes three) day test that will make or break their future.Aug 4, 2021Aug 4, 2021
Carlos SilvaThe Most Powerful Person In The World — (According to Steve Jobs)During the summer of 1994 while on a lunch break at his new company NeXT, Steve Jobs struck up a conversation with some of his team in the…Jul 27, 20211Jul 27, 20211
